Microsoft Advertising Certified Professional Exam Answers | Bing Ads Accreditation Exam Answers 2021

Bing Ads Accreditation Exam Answers

Bing Ads Accreditation Exam Answers

Note: Please click on the question to see the right answer.
 
1. You want to track your search advertising budget and spend. Which report group should you select?
 
Options
Billing and budget
Targeting
Delivery
Editorial
 
2. With search advertising, what happens when a customer clicks your ad? (Select two)
 
Options
You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.
 
3. Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
 
Options
Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling
 
4. Automated rules can only be applied at the campaign level. True or false?
 
Options
True
False
 
5. Which feature should you use to create a custom filter that shows items with different attributes?
 
Options
Advanced search
Find and replace
Match types
None of the above
6. You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?
 
Options
True
False
 
7. How do your keyword bids and your daily budget work together?
 
Options
Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.
 
8. If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
 
Options
Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.
You might deplete your campaign’s daily budget before the end of the month.
 
9. For locations to display in Location Extensions, they must be within how many miles of user?
 
Options
50 miles
25 miles
15 miles
75 miles
 
10. Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
 
Options
Age and time of day
Age and geographical
Gender and geographical
Age and gender
 
11. In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
 
Options
Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above
 
12. The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
 
Options
Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level
 
13. Which exclusions are permitted at the campaign level to keep your ad from displaying?
 
Options
Location
Website
IP Address
All of the above
 
14. Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?
 
Options
True
False
 
15. When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
 
Options
Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters
 
16. Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?
 
Options
Home
Campaigns
Opportunities
Tools
 
17. Which of the following audiences can you define with remarketing lists?
 
Options
Home page visitors
Added item to shopping cart
Visited a form page
All of the above
 
18. Which of the following factors could impact the performance and delivery of your ad?
 
Options
The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.
 
19. Which of the following examples of automated rules can you create in your account?
 
Options
Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above
 
20. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
 
Options
True
False
 
21. Looking at traffic history is one way to improve your bidding strategy. True or false?
 
Options
True
False
 
22. What is the best way to learn how many clicks Bing Ads has identified as low quality?
 
Options
Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.
 
23. You can create a new campaign by copying an existing campaign from one account to another. True or false?
 
Options 
True
False
 
24. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
 
Options
True
False
 
25. When you target by time of day, which time zone does Bing Ads use?
 
Options
The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.
 
26. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
 
Options
True
False
 
27. With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?
 
Options
True
False
 
28. Which of the following will help you evaluate the effectiveness of your campaigns?
 
Options
Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids
 
29. You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
 
Options
Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above
 
30. You can set default keyword bids at what level?
Options
Account
Campaign
Ad group
Keyword
 
31. How can you overwrite your offline changes with what you have online?
 
Options
Post Changes
Import
Get Changes
All of the above
 
32. Which UET setting allows you to count each conversion/each user who converted?
 
Options
Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper
 
33. What happens if your account reaches its credit limit?
 
Options
Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.
 
34. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
 
Options
Browser
Editor
Error
All of the above
 
35. The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
 
Options
You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
You can add up to two lines of descriptive text
All of the above
 
36. A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
 
Options
Link
Pay-per-click
Conversion
Click-through
 
37. An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
 
Options
True
False
 
38. Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?
 
Options
True
False
 
39. You can import existing campaigns from other online search engines, like Google. True or false?
 
Options
True
False
 
40. Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
Options
True
False
 
41. You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
 
Options
True
False
 
42. Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
 
Options
True
False
 
43. Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
 
Options
True
False
 
44. You can adjust your bidding so budgets will go toward the best performing devices and ads
 
Options
True
False
 
45. Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?
 
Options
True
False
 
46. Multiple Ad Groups are allowed in Campaigns.
 
Options
True
False
 
47. Which item is not a possible Campaign Exclusion?
 
Options
Geographic locations
Age and gender
IP address
Website
 
48. Which extensions will help boost ad performance by highlighting products and services?
 
Options
Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above
 
49. If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?
 
Options
Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection.
 
50. Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
 
Options
+900%
-1000%
+1000%
-100%
 
51. What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
 
Options
Clicks
Impressions
Position
Click-through rate
All of the above
 
52. How do bid adjustments (modifiers) affect the display of your ad?
 
Options
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
 
53. A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?
 
Options
True
False
 
54. A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?
 
Options
Target audiences using remarketing in paid search.
Track customers for conversions.
Increase ad spend
Validate a tag
 
55. Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?
 
Options
Standard-quality
Low-quality
Invalid
None of the above
 
56. With dynamic search ads, you no longer have to do the following: (Select 2)
 
Options
Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists
 
57. On which page can you check if your ad is appearing or not?
 
Options
Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content
 
58. What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?
 
Options
You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above
 
59. To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
 
Options
Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords
 
60. Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?
 
Options
Unverified status
Tag active
Tag inactive
All of the above
 
61. What do you call words or phrases that trigger ads when they match a customer’s search query?
 
Options
Keywords
Targeting criteria
Ad group
None of the above
 
62. With pay-per-click search advertising, when are you charged?
 
Options
Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.
 
63. How would you focus on a more specific audience for a given ad group or campaign?
 
Options
Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget
Increase your keyword bid prices
None of the above
 
64. Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?
 
Options
Expected click-through rate
Ad relevance
Landing page experience
All of the above
 
65. Which of the following might generate invalid clicks? (Select two)
 
Options
Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company
 
66. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
 
Options
Age/gender
In-market audiences provided by Bing
All time zones
All countries
 
67. How many managing customers can you grant access for on your account? (And likewise remove?)
 
Options
2
3
4
5
6
 
68. Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
 
Options
Broad match
Phrase match
Param 3
Negative keyword
 
69. When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
 
Options
Description
Final URL
Path
Headline
 
70. Each campaign you create will have its own
 
Options
Budget
Account
Incremental bid
Dynamic text
 
71. Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
 
Options
Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above
 
72. Which of the following can you customize in Microsoft Advertising Editor?
 
Options
Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above
 
73. What is the first step in getting a bid estimation for keywords?
 
Options
Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above
 
74. Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?
 
Options
Ad paused
Pending editorial review
Disapproved
Eligible
 
75. Why is it important to choose the right keywords? (Select two)
 
Options
Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.
 
76. Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
 
Options
True
False
 
77. From where can you export data in Bing Ads Editor?
 
Options
Entire accounts
Individual campaigns
Specific ad groups
All of the above
 
78. The keyword research feature can help you:
 
Options
Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above
 
79. If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?
 
Options
It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.
 
80. A custom audience is a type of remarketing list. What is NOT required to set this up?
 
Options
Universal Event Tracking
Data management provider access
First-party customer data
Software integration
 
81. Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.
 
Options
Location
Time
Date
Device type
All of the above
 
82. Which Delivery status indicates an ad group that has passed its end date?
 
Options
Ad group paused
Pending editorial review
Disapproved
Ad group expired
 
83. For what does Bing Ads charge you?
 
Options
Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.
 
84. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?
 
Options
Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.
 
85. Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?
 
Options
True
False
 
86. Which Bing Ads resources should you use to help you optimize your performance?
 
Options
Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above
 
87. You want to run your report on a regular basis. Which option gives you this capability?
 
Options
Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically
 
88. Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.
 
Options
Ad title
Company name
Ad text
Targeting
Display URL
Destination URL
 
89. What is a keyword bid?
 
Options
Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.
 
90. Which of the following ideas should you consider implementing when writing your ad?
 
Options
Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enhance your Expanded Text Ad with ad extensions.
All of the above
 
91. You should investigate which of the following to uncover the cause of increased click volume (traffic)?
 
Options
Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above
 
92. Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
 
Options
True
False
 
93. For whom might you create a remarketing list?
 
Options
Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above
 
94. What are two ways to import a file? (Select two)
 
Options
Excel
CSV file
Google AdWords
Default settings
 
95. With Bing Ads, you can export which kinds of campaigns?
 
Options
Entire account
Individual campaigns
Specific ad groups
All of the above
 
96. Before you create product ads in a shopping campaign, you must first do what?
 
Options
Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file
 
97. Best practices for using automated rules include the following: (Select 2)
 
Options
Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor once per week
 
98. What are the benefits of having an upgraded URL?
 
Options
They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above
 
99. What is the main benefit of syndication?
 
Options
You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above
 
100. From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?
 
Options
Ad groups
Campaign
Accounts
All of the above
 
101. Which Bing Ads feature can help you analyze your ad campaign performance?
 
Options
Editorial guidelines
Targeting
Reports
Dynamic text
 
102. How do incremental bids affect the display of your ad?
 
Options
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
 
103. The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.
 
Options
Image-based ads
Shopping cart ads
Feed-based ads
Facebook ads
All of the above
 
104. Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?
 
Options
True
False
 
105. Keyword Planner is a keyword research tool that provides which kinds of insight?
 
Options
Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a specified time
All of the above
 
106. A best practice for updating UET tags on your website is:
 
Options
Apply sitewide tagging of your UET tag (including all ad landing pages)
Use only the JavaScript version of your UET tag
Don’t place your UET tag within an iFrame
Incorporate all relevant event parameters into your UET tag
All of the above
 
107. Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?
 
Options
True
False
 
108. What are two best practices for monitoring performance in Syndication networks? (Select 2)
 
Options
Study your ads’ performance
Adjust as needed
Check your budget once a month
Don’t pay attention to fraudulent clicks
 
109. You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.
 
Options
Microsoft Shopping Campaigns
The Microsoft Graph
Google Merchant Center
Microsoft Merchant Center
All of the above
 
110. With Call Extensions you can do the following: (Select 2)
 
Options
Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it
Have an answering service call back customers
Get international calls anytime of day
 
111. The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?
 
Options
True
False
 
112. Recent updates to the Microsoft Advertising Editor are the following:
 
Options
Label support & in-market audience support
Audience exclusions & structured snippet extensions
Account level extension associations & dynamic search ad support
None of the above
All of the above
 
113. Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?
 
Options
Status
Impressions
Click-through rate
Delivery
 
114. What is the key tactic in optimizing your PPC ads?
 
Options
Keyword optimization
Ad optimization
Targeting optimization
None of the above
All of the above
 
115. In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)
 
Options
User must be on Bing
User must be on Facebook
User must have a LinkedIn ID
User must work for a large corporation
User must work in advertising
 
116. How many managing customers can you grant access for on your account? (And likewise remove?)
 
Options
2
3
4
5
6
 
117. When using Microsoft Advertising Intelligence, you should include what metrics in running a report?
 
Options
Quality Score
LP User Experience
Quality Impact (for keywords with QS of 5 or less)
None of the above
All of the above
 
118. You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?
 
Options
True
False
 
119. Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?
 
Options
True
False
 
120. Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?
 
Options
True
False
 
121. The only way to use Hotel Ads is to sign up with your account manager. True or false?
 
Options
True
False
 
122. With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?
 
Options
True
False
 
123. An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?
Options
True
False
 
123 Alt-1. An Expanded Text Ad Can Contain 3 Ad Titles, 2 Ad Descriptions And URL Paths. True Or False?
 
Options
True
False
 
124. In-market audiences can be imported from Google Ads campaigns. True or False?
 
Options
True
False
 
125. You can now receive billing alerts and monthly invoices via email. True or false?
 
Options
True
False
 
126. If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center. True Or False?
 
Options
True
False
 
127. Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?
 
Options
True
False
 
128. The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?
 
Options
True
False
 
129. It is possible to bulk edit and manage multiple accounts using a Mac. True or False?
 
Options
True
False
 
130. Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?
 
Options
True
False
 
131. Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?
 
Options
True
False
 
132. Price Extensions are a pay-per-click extension that display your products or services. True or false?
 
Options
True
False
 
133. With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?
 
Options
True
False
 
134. Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?
 
Options
True
False
 
135. Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?
 
Options
True
False
 
136. LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?
 
Options
True
False
 
137. Which of these Scripts options are available to you in Microsoft Advertising?
 
Options
Reuse your Google Ads scripts by copying and pasting
Finding a predefined script within the reference documents.
Enabling complex operations through writing your own customized JavaScript code
Manage your scripts under Logs in the main Scripts page
All of the above
 
138. What are some Microsoft Advertising guidelines to use in order to avoid common editorial dis approvals?
 
Options
Intellectual property & counterfeit, pharmacy and health care & adult content
Gambling and contests, online fraud & financial products
Weapons and weapon-related products, political ads & under 18 users
None of the above
All of the above
 
139. What is an example of a remarketing exclusion along with remarketing targeting?
 
Options
Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above
 
140. With LinkedIn Profile Targeting, you can target customers based on what criteria?
 
Options
Company
Job
Industry
All of the above
 
141. Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
 
Options
Targeting
Pay-per-click
Optimization
Incremental keyword bidding
 
142. What should you do after accessing the Opportunities tab for further optimization? Choose all that apply
 
Options
Configure devices
Check out the dimensions tab
Run performance reports
Separate audience campaigns
None of the above
 
143. The Competition tab in Reporting gives you what two functionalities? (Select 2)
 
Options
Product title naming
Auction Insights
Recommendations
Bidding
Google Import
 
144. You can also use MAI to conduct international research by populating which boxes? Choose all that apply
 
Options
Country/region
Language
Demographic
Gender
None of the above
 
145. With search advertising, what happens when a customer clicks your ad? (Select 2)
 
Options
You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
The user lands on your competitor’s website
 
146. What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
 
Options
Website exclusions
Keyword match types
Targeting
Incremental bidding
 
147. What are the three categories of attributes for ad customizer feeds?
 
Options
Custom, targeting, standard
Location, device, search query
Gender, geographical location, purchasing pattern
Tracking, bids, UET tag
 
148. In Microsoft Advertising, which customer actions are considered conversions? (Select 3)
 
Options
Completing a transaction
Performing a search query on Bing
Purchasing a product or service
Filling out a registration form
Viewing an ad
 
149. With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
 
Options
In the Microsoft Hotel Center UI
With Google Import
In the Hotels API
Using CSV upload
In the Microsoft Graph
 
150. What is the best question to ask yourself when considering how to create a positive landing page experience?
 
Options
Is it relevant?
Is it transparent?
Is there ease of navigation?
Can users find what they are searching for?
All of the above
 
151. What are two ways you can advantage of audience targeting? (Select 2)
 
Options
Set up your In-Market audiences
Associate your Custom audiences
Manage your Shopping campaigns
Create a UET tag
 
152. Where can you select different options depending on whether you have one or multiple accounts?
 
Options
Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above
 
153. With Microsoft Advertising, you can export which kinds of campaigns?
 
Options
Entire account
Individual campaigns
Specific ad groups
All of the above
 
154. Which Microsoft Advertising functionality policies must advertisers adhere to?
 
Options
Video
Images
Audio
None of the above
All of the above
 
155. How many levels of organization are contained within the Hotel Ads structure?
 
Options
1
2
3
4
5
 
156. Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.
 
Options
Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above
 
157. Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)
 
Options
Google Ads specialists
New account managers
Advertisers who have a large catalog of webpages
Advertisers who are not familiar with search advertising
 
158. What are the campaign and image limits with Google Import for Audience Campaigns?
 
Options
10,000 campaigns and 2,000 images per import operation
20,000 campaigns and 3,000 images per import operation
5,000 campaigns and 1,000 images per import campaign
30,000 campaigns and 4,000 images per campaign
None of the above
 
159. How might using Multi-User Access for sign up be useful for your agency or business?
 
Options
To grant partner access to files
To onboard new clients who are not in Microsoft Advertising
To perform an exit interview with a former client
To intake and host necessary data
All of the above
None of the above
 
160. What key strategies might an advertiser use Microsoft Advertising Intelligence for?
 
Options
Keyword expansion
Webpage analysis
Cross-border expansion
None of the above
All of the above
 
161. Where might your Microsoft Audience Ads be displayed?
 
Options
Google.com
Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
Bing.com
Anywhere online
None of the above
 
162. From where can you export data in Microsoft Advertising Editor?
 
Options
Entire accounts
Individual campaigns
Specific ad groups
All of the above
 
163. What bid strategies are currently available for bid optimization? Choose all that apply.
 
Options
Manual
Enhanced CPC
Target CPA
Maximize Clicks and Conversions
All of the above
 
164. How many tags must you place on your site to track multiple campaigns?
 
Options
One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website
 
165. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
 
Options
Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Microsoft Advertising
None of the above
 
166. Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
 
Options
Broad match
Exact match
Phrase match
Negative keyword
 
167. What is the main advantage of using dynamic text in your ads?
 
Options
Allows you to exceed the character limits for Microsoft Advertising ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.
 
168. You can adjust your bidding so ad spend will go toward the best performing devices. True or false?
 
Options
True
False
 
169. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
 
Options
Campaign report
Ad report
Keyword report
Search term report
Ad group report
 
170. Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter?
 
Options
Advanced search
Find and replace
Match types
None of the above
 
171. What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)
 
Options
Excel
CSV file
Google Ads
Default settings
 
172. What Is An Example Of Layering Remarketing With Audience Exclusions?
 
Options
Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above
 
173. Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.
 
Options
Manual
Enhanced CPC
Target CPA
Maximize Clicks
Maximize Conversions
 
174. Building Remarketing Lists With The UET Tag Allows Advertisers To Target Their Audience For Which Purpose? Choose All That Apply.
 
Options
Target audiences based on website visits
Exclude audiences based on website activity
Increase ad spend
Validate a tag
 
175. What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)
 
Options
Create Remarketing Audience lists
Associate In-Market Audiences to your campaigns
Manage your Shopping campaigns
Adjust keyword bids
 
176. The Competition Tab In Microsoft Advertising Gives You What Two Functionalities? (Select 2)
 
Options
Product title naming
Auction Insights
Recommendations
Bidding
Google Import
 
177. Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?
 
Options
Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above
 
178. What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?
 
Options
Age
Gender
Location
CTR
All of the above
 
179. What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.
 
Options
Keyword optimization
Ad testing
Audience targeting
Blog writing
All of the above
 
180. If You Are Unable To find Your Ad In The Bing Search Results Pages, Why Should You first Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?
 
Options
It tells you why your ad has been disapproved
It tells you whether your campaign is active
It shows the total number of clicks your ad has received
It tells you if your ad is being displayed, even if you can’t find it
 
181. In Addition To Reviewing The Recommendations Tab, How Else Might You find Data For Optimizing Your Campaigns? Choose All That Apply.
 
Options
Configure devices
Check out the dimensions tab
Run performance reports
Separate audience campaigns
None of the above
 
182. Where Can You Review And Update Credit Card Information Within Microsoft Advertising?
 
Options
Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above
 
183. Which Reports Would You Pull To Better Understand How Sitelinks Are Impacting Campaign Performance? Choose All That Apply.
 
Options
Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above
 
184. Investment Per Device (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Within What Range? (Select 2)
 
Options
900%
-1000%
1000%
-100%
 
185. If You Set A Daily Budget Too Low For The Traffic Generated By Your Keywords What Might Happen?
 
Options
Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
Microsoft Advertising might not allow you to change your daily budget and keyword bids
You might deplete your campaign’s daily budget before the end of the day
Your ads will continue to show regardless of the daily budget cap.
 
186. Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
 
Options
Titles
Company name
Descriptions
Targeting
Final URL
URL paths
 
187. Microsoft Advertising Editor Is The Only Place To Use The Google Ads Import Tool. True Or False?
 
Options
True
False
 
188. It Is Not Possible To Copy A Campaign From One Account To Another Within Microsoft Advertising Editor. True Or False?
 
Options
True
False
 
189. Microsoft Advertising Editor Is The Only Place To Use The Use The Go. True Or False?
 
Options
True
False
 
190. Price Extensions Are Ad Extensions That Display Product Reviews. True Or False?
 
Options
True
False
 
191. Exclusions You Set At The Ad Group Level Will Be Applied To Your Entire Campaign. True Or False?
 
Options
True
False
 
192. Automated Rules Can Only Be Applied At The Account Level. True Or False?
 
Options
True
False
 
193. Microsoft Advertising Editor Allows You To Work And Make Changes Online Only. True Or False?
 
Options
True
False
 
194. You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?
 
Options
True
False
 
195. You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?
 
Options
True
False
 
196. In-Market Audiences Are Lists Of Potential Customers Curated By You, The Advertiser. True Or False?
 
Options
True
False
 
197. LinkedIn Profile Targeting When Used With ‘Target And Bid’ Target Setting Will Narrow Your Ad’s Audience. True Or False?
 
Options
True
False
 
198. Microsoft Advertising Editor Can Be Used To Manage Campaigns And Review Performance Metrics. True Or False?
 
Options
True
False
 
199. Microsoft Advertising Intelligence Allows You To Build Multiple Types Of Reports. True Or False?
 
Options
True
False
 
200. You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?
 
Options
True
False
 
201. Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?
 
Options
True
False
 
202. Remarketing Audiences Allow You To Serve Ads To Previous Visitors Of Your Website. True Or False?
 
Options
True
False
 
203. A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?
 
Options
True
False
 
204. The Microsoft Advertising Intelligence Excel Plugin Is A Free Tool For Keyword Research. True Or False?
 
Options
True
False
 
205. You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?
 
Options
True
False
 
206. What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?
 
Options
You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above
 
207. Best Practices For Using Automated Bid Strategies Include The Following: (Select 2)
 
Options
Use maximum and minimum CPC limits or bid estimates
Set up a bid strategy and forget about it
Use all bidding strategies all of the time
Monitor performance at least once per week
 
208. How Many UET Tags Must You Place On Your Site To Track Multiple Campaigns?
 
Options
One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website
 
209. With Microsoft Advertising Editor, You Can Export What Level Of Data?
 
Options
Entire account
Individual campaigns
Specific ad groups
All of the above
 
210. Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
 
Options
Location
Time
Date
Device type
Final URL
 
211. What Level Of Data Can You Export In Microsoft Advertising Editor?
 
Options
Entire accounts
Individual campaigns
Specific ad groups
All of the above
 
212. Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?
 
Options
Callout Extensions
Structured Snippet Extensions
Review Extensions
Action Extensions
 
213. What Are Benefits Of Syndication? Choose All That Apply.
 
Options
You can expand your reach and get more clicks with a new, high-quality audience.
You can serve video ads.
Microsoft Advertising has controls in place to help keep the quality you expect.
CPCs on the Microsoft Advertising syndication partner network are generally lower.
All of the above
 
214. What Are Two Best Practices For Monitoring Performance the Microsoft Search Partner Network (Syndication)? (Select 2)
 
Options
Analyze the publisher report
Add website exclusions for poor-performing sites
Check your budget once a month
Don’t pay attention to fraudulent clicks
 
215. The Microsoft Advertising Editor Keyword Research Feature Can Help You:
 
Options
Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above
 
216. Choose 3 Targeting Options That Would Allow You To Serve Ads To Potential Customers Who Meet Specific Criteria.
 
Options
Remarketing
In-Market Audiences
LinkedIn Profile Targeting
All countries
 
217. You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?
 
Options
Billing and budget
Targeting
Delivery
Editorial
 
218. Keyword Planner Is A Research Tool That Provides Which Kinds Of Insight?
 
Options
Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a specified time
All of the above
 
219. Automated rules can only be applied at the account level. True or false?
 
Options
True
False
 
220. You can adjust bids so ad spend will go toward the best performing devices. True or false?
 
Options
True
False
 
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