Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too.

Why should Felix measure VTCs with Google, in addition to the network he uses?

Options
Google offers more segmentation information for VTCs than all other networks.
The VTC metric used by Google is different from most other networks.
Google has a VTC industry benchmark to compare against similar businesses.
He’ll receive consistent measurement across his marketing landscape.

Explanation

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too.
Felix should measure VTCs with Google, in addition to the network he uses because He’ll recieve consistent measurement across his marketing landscape.

Conclusion

This question is a part of Google Ads Apps Certification Exam. You can read all the right answers here : Google Ads Apps Certification Exam Answers.

Gaurav Kadam

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