George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.

What does a view-through conversion mean for George’s Google App campaign?

Options
It’s the total number of times a user has seen an ad before eventually completing a conversion.
It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Explanation

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
A view-through conversion mean for George’s Google App campaign is It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Conclusion

This question is a part of Google Ads Apps Certification Exam. You can read all the right answers here : Google Ads Apps Certification Exam Answers.

Gaurav Kadam

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