George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
What does a view-through conversion mean for George’s Google App campaign?
Options
It’s the total number of times a user has seen an ad before eventually completing a conversion.
It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
Explanation
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means.
A view-through conversion mean for George’s Google App campaign is It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
Conclusion
This question is a part of Google Ads Apps Certification Exam. You can read all the right answers here : Google Ads Apps Certification Exam Answers.
