Google Ads Video Certification Exam Answers [2021 Updated]

Google Ads Video Certification Exam Answers

Google Ads Video Certification Exam Answers

1. You want to use video ad sequencing frameworks.

What’s one important data signal to keep in mind when creating your YouTube campaign?

Options
Unique User
Past History
User Intent
Bounce Rate

2. Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information.

Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?

Options
Google Play and Display Pack 360
Google Drive and YouTube Premium
Google Ads and Display & Video 360
Google Lens and Search & Display

3. TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression.

Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Options
TrueView discovery
TrueView for action
TrueView for reach
TrueView in-stream

4. Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible.

Which YouTube Analytics report did Ryan share with his client?

Options
The traffic sources report
The audience retention report
The device duration report
The watch time report

5. Your client is interested in testing six-second bumper ads.

What are two tips you can share with them about these ads? (Choose two.)

Options
Only use your TV ad to make a bumper.
Build for large screens.
Budget time to establish the ad and stick the landing.
Focus on a single, simple purpose.

6. YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time.

Which report provides this information?

Options
The watch time report
The view retention report
The version view report
The demographic report

7. YouTube Analytics provides insights from the moment you upload a video.

Which three basic questions about who’s watching your client’s content will it answer with a single click?

Options
Last visit, watch time, and subscriptions
View count, ad buy, and credit score
Age, gender, and geographic location
Time of day, IP address, and sessions

8. YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action.

Which is a result driven by a YouTube advertising campaign to achieve action?

Options
Unique reach
Ad recall
Online conversions
Purchase intent

9. Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube.

Which YouTube format would Yvette recommend to her client?

Options
Sponsored Cards
TrueView for Action
Non-Skippable Video
Overlay Video

10. Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign.

What would be the ideal audience solution for Zane’s YouTube campaign?

Options
Similar Audience
Customer Match audience
Affinity Audience
Custom Affinity audience

11. Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Select All Correct Responses

Options
Advertisers looking to expand their non-brand search campaigns.
Advertisers labeled enterprise with budgets that exceed $100,000.
Advertisers who want improvement without installing conversion tags.
Advertisers with only video campaigns and a budget of at least $500.
Advertisers using conversion tracking in their video campaigns.

12. A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most.

What actions does YouTube drive for advertisers?

Options
YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

13. Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach.

What can Aaron tell the client about ad relevance on YouTube to change his mind?

Options
Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
Viewers served relevant ads were five times more likely to write an online review of the business.
Viewers seeing relevant ads had larger transactions on average than those served generic ads.
Viewers can remember relevant ads twice as long as those aimed at generic audiences.

14. After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients.

What are two characteristics of Detailed Demographics? (Choose two.)

Options
Education
Pet ownership
Homeownership status
Music preference

15. Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves.

As a creator, what’s another reason Aimee should choose YouTube?

Options
YouTube creators are given lower keyword costs in search marketing auctions.
YouTube creators can use platform tools to build their own brand’s website.
YouTube creators can earn income by sharing ads alongside their content.
YouTube creators can sign up for use of Google-owned HD camera systems.

16. Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community.

What are two other reasons users choose YouTube? (Choose two.)

Options
Users can create videos from Google’s vast libraries of stock footage.
It allows users to upload videos for a nominal fee.
Users can connect with creators directly.
Its free-trial period can be extended upon request.
It showcases rich and diverse content.

17. Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client.

What are the two audience solutions? (Choose two.)

Options
In-Market audiences
Custom Affinity audiences
Life Events audiences
Demographics audiences
Custom Intent audiences

18. Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client

What are two of these quantifiable characteristics? (Choose two.)

Options
Past purchases
Music preference
Homeownership status
Device type
Household income

19. As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it.

How does YouTube help creators earn a living?

Options
Creators are paid for generating cross-channel engagement.
Creators are paid each time they upload YouTube content.
Creators are paid for surpassing specific subscriber counts.
Creators are paid for sharing ads alongside their content.

20. As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.”

When is she trying to reach her audience?

Options
In highly engaged moments when her audience is at home, not distracted by the world around them.
In highly engaged moments when her audience needs YouTube content that’s general and popular.
In moments when her audience is engaged in content delivered at night, similar to when they watch TV.

21. As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands.

What’s another reason advertisers choose YouTube?

Options
YouTube campaigns require no management.
YouTube is powered by Google data and tools.
YouTube refunds advertising spend if no conversion goals are met.
YouTube has the smallest number of advertisers in each vertical.

22. Aside from conversion tracking, what’s a requirement for using store visits?

Options
The advertiser must have at least 10 video ads currently in their account.
The advertiser must have at least 25 employees at each listed location.
The advertiser must have multiple physical locations in eligible countries.
The advertiser must spend $50,000 on Google Ads and YouTube monthly.

23. Audiences with the strongest level of intent are the most open to being influenced by your message.

Which audience is made up of people who’ve on Google before engaging with your business?

Options
Custom Remarketing for YouTube
Customer Match Audiences for YouTube
Custom Intent Audiences for YouTube
Similar Customer Audiences for YouTube

24. Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer.

Which type of audience solution should Audra recommend for this client?

Options
Custom Affinity
Program Candidate
Detailed Demographic
Determinant List

25. Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

Options
Trick viewers into thinking they’re watching something different.
Offer free and discounted goods or services to entice ad viewers.
Slow down your ad’s pacing and take your time communicating.
Break the fourth wall in your ad by speaking directly to viewers.
Use humor to boost ad recall, brand awareness, and viewership.

26. Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

Options
When the bumper ad was skippable.
When consumers viewed a bumper ad three or more times.
When the bumper ad was shown on the right frame.
When the bumper ad showed for 10 seconds.

27. Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Options
Front-load the story arc, focus on framing, and use familiar faces.
Use fast pacing of video, frequent use of audio, and free giveaways.
Promise a deal, argue for value, and make an appeal or demand.
Use the psychology of viewer, power of recall, and proper time for action.

28. Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

Options
Offer a prize for watching to the end and require sign-up to receive it.
Use familiar faces like celebrities, YouTube creators, or influencers.
Use current music selections from top artists in specific music genres.
Include branding and calls-to-action in the entire length of the video ad.

29. Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.

Which YouTube audience solution should Brandon recommend?

Options
Demographics audiences
Branded Lift audiences
Custom Event audiences
Customer Match audiences

30. Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love.

How does YouTube help creators earn a living?

Options
YouTube pays creators per 1,000 views of their uploaded videos.
YouTube pays creators a set fee for every video they upload.
YouTube pays creators to share ads alongside their content.
YouTube pays creators according to channel subscriber counts.

31. Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Options
Capture, act, retarget
Tease, amplify, echo
Promise, sell, recall
Introduce, inform, inspire

32. Which storytelling methods does Google recommend for use within your YouTube campaigns?

Options
Focus, animated shot, the best-case
Tease/amplify/echo, direct shot, the follow-up
Wide shot, tight shot, the close-up
Contrast/context/color, immersive shot, the payoff

33. Which TrueView ad format is billed by CPA?

Options
TrueView for reach
TrueView for action
TrueView discovery
TrueView in-stream

34. Which TrueView ad format is billed on a CPM basis?

Options
TrueView discovery
TrueView for reach
TrueView for action
TrueView in-stream

35. Which TrueView ad format is optimized for lift in ad recall?

Options
TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

36. Which TrueView ad format is optimized for product awareness?

Options
TrueView for reach
TrueView for action
TrueView in-stream
TrueView discovery

37. Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Options
TrueView for reach
TrueView for action
TrueView in-stream
TrueView discovery

38. Which two Google audience solutions use first-party data? (Choose two.)

Options
Remarketing
Similar Audience
Detailed Demographics
Custom Affinity

39. Which two video formats are available on Google Video Partners? (Choose two.)

Options
YouTube masthead
Bumper ads
30-second non-skippable
TrueView for action

40. Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

Options
Consumer Patterns
Custom Affinity audiences
Life Events
In-Market audiences

41. Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

Options
In-Market audiences
Life Events
Consumer Patterns
Custom Affinity audiences

42. Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

Options
Life Events
Consumer Patterns
Custom Affinity audiences
In-Market audiences

43. Which value proposition do Custom Intent audiences offer advertisers?

Options
They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

44. Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

Options
Concept
Consume
Context
Conduct

45. Which video format is available on Google Video Partners? (Duplicate 1)

Options
30-second non-skippable
Video masthead
TrueView for reach
TrueView Discovery

46. Which video format is available on Google Video Partners? (Duplicate 2)

Options
TrueView discovery
YouTube home feed
Video masthead
TrueView in-stream

47. Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

Options
The frequency report
The audience retention report
The watch regularity report
The view demographic report

48. Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.

Which other business benefit can YouTube help them achieve?

Options
Motivation: enticement, calls-to-action, engagement
Morale: increased satisfaction, higher retention, approval
Development: upgrades, pre-rolls, experimentation
Action: online conversions, store visits, sales lift

49. Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy.

Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

Options
Lower auction bidding, email lists, and social reports
Console usage, channel subscriptions, and data volume
Real-time data, powerful signals, and cross-device reach
Competitive analysis, refundable budgets, and email lists

50. Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people.

What’s another reason users choose YouTube?

Options
Users choose YouTube for its lengthy free-trial period.
Users choose YouTube to access a local cable provider.
Users choose YouTube to play games across platforms.
Users choose YouTube for rich and diverse content.

51. Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Options
Invest in high-end camera systems to shoot video ad segments.
Use bright colors and loud noises to capture attention in the first five seconds.
Hire a professional writer to craft the scripts for your YouTube campaigns.
Front-load the story arc by opening the ad with impact and grabbing their attention.

52. For TrueView for action, which three events can make up an online conversion?

Options
Visits, video downloads, user referrals
Likes, subscriptions, user comments
Repeat views, engagement time, loads
Clicks, video engagement, impressions

53. Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns.

What does ABCD stand for?

Options
Attract, Baseline, Call-to-action, Distract
Automatic, Bold, Callout, Disrupt
Attract, Brand, Connect, Direct
Audience, Bait, Connect, Divert

54. Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)

Options
Google Search Ads
Google AdSense
Google Analytics 360
Google Marketing Platform

55. Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)

Options
Google Ad Manager
Google Shopping
Google Search Ads
Google Tag Manager 360

56. Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)

Options
Google Local Catalog ads
Google My Business
Google AdMob
Google Showcase ads

57. Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home.

Which Intent audience solution should Hiro recommend?

Options
Life Events audience
Customer Match audience
Buy Habits audience
New Changes audience

58. How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

Options
By reaching people based on where they shop or eat.
By reaching people who are subscribed to channels related to their products.
By reaching people who are performing searches on the advertiser’s products.
By reaching people who have recently experienced a major change in their lifestyle.

59. How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

Options
By reaching people who have recently experienced a major change in lifestyle.
By reaching a one-of-a-kind audience to deliver a niche message at scale.
By reaching people based on demographics, such as age and where they live.
By reaching people based on their consumption habits, such as where they shop or eat. ​

60. How can Google’s In-market audience signals help an advertiser connect with their target audience?

Options
By reaching people who have recently experienced a major change in lifestyle.
By reaching people based on where they shop or eat.
By reaching people who are subscribed to channels related to their products.
By reaching people performing searches with the intent to buy or searching for competitive products.

61. How does an advertiser benefit from using Google Surveys?

Options
Google Surveys can see what people are searching for and find related topics.
Google Surveys can validate the advertiser’s idea through the world’s largest focus group.
Google Surveys can discover the top questions the advertiser’s target audience is
Google Surveys can plan an ad campaign by trendspotting and nowcasting.

62. How does an advertiser benefit from using Google Trends?

Options
Google Trends can plan an ad campaign by trendspotting and nowcasting.
Google Trends can browse case studies showing how past ad campaigns have succeeded.
Google Trends can discover the top questions their target audience is asking.
Google Trends can validate an idea by asking the audience directly.

63. How does an advertiser benefit from using Think with Google?

Options
Think with Google can ask the audience directly if your idea is on track.
Think with Google can browse case studies showing how past ad campaigns have succeeded.
Think with Google can find the right nomenclature of trending search queries.
Think with Google can discover the top questions their target audience is asking.

64. In a bumper ad, how much time is usually required to stick the landing?

Options
Two seconds
According to Google, there’s no average length for this metric in bumper ads.
Four seconds
One second

65. In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Options
Leverage the power of audio in your ads to lift brand awareness.
Use video shots from movies and television shows to get attention.
Force a user into a sign-up or e-mail capture to exit the ad display.
Film ads that have a depressing emotional factor to gain sympathy.
Increase your ad’s pacing to capture attention and keep it longer.

66. In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Options
Call-to-action and Disrupt
Connect and Direct
​Callout and Distract
Callout and Divert

67. Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success.

Which intent audience solution should he recommend to this particular client?

Options
Life Events
Store Visits
Targeted Brand
Persona Match

68. Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content.

What are two of these innovations? (Choose two.)

Options
Google Play
YouTube Go
Google Assistant
YouTube Premieres
VR4

69. Which marketer would be an ideal client for TrueView for action?

Options
A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

70. Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Options
TrueView discovery ads
TrueView for reach ads
TrueView outstream ads
TrueView for action ads

71. Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Options
TrueView for reach
Bumper ads
Masthead
Outstream video

72. Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

Options
Outstream video
TrueView for reach
Bumper ads
Video masthead

73. Which of YouTube’s awareness ad formats uses a skippable in-stream format?

Options
Video masthead
TrueView for reach
Outstream video
Bumper ads

74. Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

Options
Outstream video ads
TrueView in-stream ads
Customer Match ads
TrueView discovery ads

75. Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

Options
Bumper ads
Video masthead
TrueView discovery ads
TrueView in-stream ads

76. Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Options
Google Optimize
Think with Google
Google Trends
Google Surveys

77. Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

Options
Google Campaign Archive
Google Trends
Google Surveys
Think with Google

78. Which one of Google’s data-driven tools is part of Google Analytics Solutions?

Options
Google Trends
Google Video 360
Think with Google
Google Surveys

79. Which percentage of YouTube ads are audible?

Options
90%
80%
100%
95%

80. Which statement is true about Bumper ads? (Duplicate 1)

Options
They’re purchased on a cost-per-view basis.
They’re available on YouTube and Google Search.
They’re designed for a mobile-first world.
They have the lowest CPM among outstream formats.

81. Which statement is true about Bumper ads? (Duplicate 2)

Options
They’re a 15-second, skippable, in-stream ad format.
They’re bought on a cost-per-view basis.
They run outside of a video stream.
They can be purchased through Google Ads or Google Preferred.

82. Which statement is true about Bumper ads? (Duplicate 3)

Options
They’re in-stream ads that appear following a video.
They’re in-stream ads, skippable after five seconds.
They’re located at the top of the YouTube video home feed.
They provide reach, frequency, and brand awareness.

83. Which statement is true about non-skippable in-stream ads? (Duplicate 1)

Options
Non-skippable in-stream ads are available on YouTube and advertiser websites.
Non-skippable in-stream ads are available in auction or as a reservation buy.
Non-skippable in-stream ads can be bought on target CPM or CPD.
Non-skippable in-stream ads are six-second ads that show before a video.

84. Which statement is true about non-skippable in-stream ads? (Duplicate 2)

Options
Non-skippable in-stream ads are available on YouTube and Google Maps.
Non-skippable in-stream ads are six-second ads that show before a video.
Non-skippable in-stream ads are bought on target CPM through Google Ads.
Non-skippable in-stream ads complement TV campaigns and incremental reach.

85. Which statement is true about non-skippable in-stream ads? (Duplicate 3)

Options
Non-skippable in-stream ads are available on YouTube and advertiser websites.
Non-skippable in-stream ads are most similar to ads shown on TV.
Non-skippable in-stream ads are six-second ads that show before a video.
Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

86. Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices.

What percentage of YouTube watch-time is on mobile devices?

Options
25% of YouTube watch-time happens on mobile devices.
60% of YouTube watch-time happens on mobile devices.
75% of YouTube watch-time happens on mobile devices.
Google does not share device watch-time metrics for YouTube.

87. Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers.

Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Options
Google Play and Display Pack 360
Google Lens and Search & Display
Google Ads and Display & Video 360
Google Drive and YouTube Premium

88. Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones.

What would be the ideal first-party data audience solution for this client?

Options
Remarketing via Google Tags
Customer Match audience
Custom Intent audience
Similar Audiences

89. Julian has a client interested in increasing awareness with their YouTube campaign.

Which three YouTube audience solutions should he recommend?

Options
Conversion, In-Market, and Remarketing
Customer Match, Remarketing, and Tastes
Demographics, Affinity, and Custom Affinity
In-Market, Life Events, and Custom Infinity

90. Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign.

Which business outcomes can YouTube deliver for her client?

Options
Listening, monitoring, following up
Identity, recommendation, meaning
Verification, confirmation, response
Awareness, consideration, action

91. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership.

Which two next generation innovations can Landon share with his client? (Choose two.)

Options
Mobile live streaming
Live-action auctions
YouTube on TV screens
VR 360
Game-console emulation

92. Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase.

Which Intent audience on YouTube should Leigh use?

Options
Custom Affinity audiences
In-Market audiences
Consumer audiences
Qualified audiences

93. Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand.

What’s the three-step Customer Match process?

Options
Parse data, format files, and create reports
Upload data, match the data, and create audience lists
Create fields, file translation, and input customer roles
Categorize inputs, distribute values, and assign traits

94. Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about.

What other reason can Lori provide for why users choose YouTube?

Options
Users can watch videos when offline.
Users can connect with a community.
Users pay only for videos they watch.
Users get free cable television access.

95. Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision.

Which YouTube Intent audience solution fits this description?

Options
Custom Intent audiences
Buy Signal audiences
Core Customer audiences
Life Events audiences

96. Match each YouTube Platform innovation with its description.

Premiers
​Stories
YouTube Go
VR180
Mobile live streaming

Engages audience more casually and frequently through short mobile videos (2)
Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5)
Provides audience with more immersive and engaging experiences (4)
Builds anticipation of a video release by providing an upcoming watch page (1)
Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use (3)

97. Match the marketing objective with the TrueView ad format that’s optimized for that objective.

TrueView for action
TrueView in-stream
TrueView discovery
TrueView for reach

Consideration
Action
Consideration
Awareness

98. Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

Options
TrueView for action
TrueView discovery
TrueView in stream
TrueView for reach
CPV
CPV
CPA
CPM

99. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

1 People who frequent fast-food restaurants
2 People who have recently gotten married
3 People who are searching reviews on lawn mowers
4 People who blog about hunting

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

100. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

People who recently had a baby
People who are subscribed to channels about cars
People who frequent outdoor product stores
People who are searching for dog food on shopping sites

Life Event
Custom Affinity audiences
Consumer Patterns
In-Market audiences

101. Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

People who read reviews on car stereos
People who frequently go on cruises
People who have recently retired
People who answer forum questions about horses

Custom Affinity audiences
In-Market audiences
Consumer Patterns
Life Event

102. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers.

Which other benefit of YouTube audience solutions should she mention?

Options
Free Google credits
Cross-device reach
Lower budget cap

103. Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action.

What else makes YouTube ideal for driving action?

Options
Over 40% of global shoppers purchased products they discovered on YouTube.
Over 60% of global shoppers purchased products they discovered on YouTube.
Over 80% of global shoppers purchased products they discovered on YouTube.
Over 70% of global shoppers purchased products they discovered on YouTube.

104. Myra wants to reach consumers her company already has in their CRM.

Which Intent audience solutions on YouTube should Myra select when building her campaign?

Options
Consumer Direct and New audiences
General Purchase and Return audiences
Customer Match and Similar Audiences
Ideal Candidate and CRM audiences

105. Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem.

What’s a compelling reason YouTube would be a good solution for her client to consider?

Options
Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
95% of users access videos on YouTube in a living room, using any type of internet-capable device.
75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

106. Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

Options
Exact Match
Customer Match
Remarketing
Similar Audiences

107. Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

Options
The follow-up storytelling method
The tease, amplify, echo method
The direct-shot storytelling method
The answer/user/question method

108. Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Options
Target cost-per-view
Target return on ad spend
Maximize clicks
Maximize conversions

109. Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources.

Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Options
Machine learning to scale
Surveys to validate results
Signals to understand audience characteristics
Emails to sign users up

110. Running a creative experiment using Brand Lift is an excellent way to get the information you need.

What’s the first step?

Options
Connect to API
Write an ad script
Create a persona
Draft a hypothesis

111. The YouTube masthead is effective for advertisers with which goal? (Duplicate 1)

Options
Target audiences in a time of decision-making.
Drive actions within their website.
Focus on high-impact placement for high visibility.
Replace TV campaigns and achieve maximum reach.

112. The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

Options
Drive actions within their website.
Drive a lift in ad recall and brand impact.
Target audiences in a time of decision-making.
Drive awareness for a new product launch.

113. The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

Options
Replace TV campaigns and achieve maximum reach.
Reach a massive audience around a tentpole event.
Get a high number of views at a low CPV.
Conduct a long-term campaign at a reasonable cost.

114. To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs.

Match each recommendation with its meaning.

​Be clear on what the audience should do.
Open YouTube ads with impact.
​Tap into emotion, audio, and pacing.
Brand naturally and with purpose.

Direct
Connect
Attract
Brand

115. TrueView for action ad formats use Smart Bidding to optimize for specific website actions.

To do this, what must be enabled in your Google Ads account?

Options
Machine learning
Ad recommendations
Conversion tracking
Automatic payments

116. Using Custom Intent audiences allows brands to drive action on YouTube.

What’s the key functionality of Custom Intent audiences?

Options
Custom Intent audiences reach users that bought a product in the last seven days.
Custom Intent audiences reach users who recently searched on Google.
Custom Intent audiences reach users residing in specific regions of the country.
Custom Intent audiences reach users who clicked one of your ads.

117. Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes.

Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

Options
Similar Audience
Custom Intent audience
Customer Match audience
Custom Affinity audience

118. What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

Options
Teaser, Premise, Promotion, Attraction
Bumper, Trailer, Banner, Cross-Promotion
Demographic, Device, Conversion, Goal
Signals, Context, Sequence, Immersion

119. What are the tested benefits of bumper ads?

Options
Bumper ads are half the cost, easier to create, and they last forever.
Bumper ads are auto-generated, run in all languages, and guarantee results.
Bumper ads are effective, efficient, and help businesses reach new people.
Bumper ads have higher resolution, faster load times, and more impressions.

120. What are the three key reasons advertisers choose YouTube to help build their brands?

Options
YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.

121. What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Options
Target return on ad spend
Maximize conversions
Enhanced cost-per-click
Target cost-per-acquisition
Target on-page position

122. What are two events that store visits for TrueView for action come from?(Choose two.)

Options
Users who purchased a product in the past and visited a store location within 30 days.
Users who watched 10 seconds of the ad and visited a store location within 30 days.
Users who clicked on an element of the ad and entered a store location within 30 days.
Users who watched 30 seconds of the ad and visited a store location within 10 days.
Users who clicked on an element of the ad and entered a store location within 30 minutes.

123. What are two examples of the Intent audience solution, Life Events? (Choose two.)

Options
A home-decor advertiser who wants to reach people who recently bought a home.
A real-estate advertiser who wants to reach people who recently graduated from medical school.
A wedding-planner advertiser who wants to reach people currently researching wedding dresses.
A fly-fishing advertiser who wants to reach people currently in the market for waders.
A baking-supply company that wants to reach people in the market for mixers.

124. What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Options
Ads that include the product on-screen had higher ad recall.
Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
Ads with a person speaking directly to camera had lower ad recall.
Text slides, subtitles, and voiceovers are associated with higher brand awareness.
Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

125. What can YouTube Analytics tell you about what people are watching on your client’s channel?

Options
Real-time views and watch-time
Return visits and search history
Ads chosen and replays
Referrer and preferred category

126. What constitutes a video engagement conversion in a TrueView for action campaign?

Options
User watches 10 seconds of the ad and converts within three days.
User watches 10 seconds of the ad and converts within seven days.
User watches the entirety of the ad and coverts within 30 days.
User sees an impression of the ad and converts within 24 hours.

127. What counts as a view-through conversion in a TrueView for action campaign?

Options
User clicks on an element of the ad and converts within 24 hours.
User sees just an impression of the ad and converts within three days.
User sees just an impression of the ad and converts within 24 hours.
User clicks on an element of the ad and converts within three days.

128. What information can YouTube Analytics provide about where people are watching your videos?

Options
Engagement and drop-off
Bounce rate and sessions
Traffic source and device
Date of visit and restarts

129. What is one reason an advertiser would choose YouTube for action?

Options
Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

130. What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

Options
The traffic sources report
The inbound visitor report
The mobile device report
The viewer traffic report

131. What’s a key benefit of bumper ads?

Options
High audience attention
Reach to outside sites
High signal value
Low skip rate

132. What’s a key benefit of TrueView for reach?

Options
It helps advertisers maximize views.
Its billing method is based on cost-per-view (CPV).
It optimizes for impressions instead of views.
It’s billed if the viewer watches 30 seconds of the ad.

133. What’s a key benefit of TrueView in-stream?

Options
It optimizes for highly efficient reach.
It optimizes for impressions instead of views.
Its billing method is based on target CPM.
It helps advertisers maximize views.

134. What’s one of Google and YouTube’s awareness products? (Duplicate 1)

Options
TrueView for Reach
Remarketing
Affinity
In-Market audiences

135. What’s one of Google and YouTube’s awareness products? (Duplicate 2)

Options
Video Masthead
Customer Match
First-party data
Life Events

136. What’s one of Google and YouTube’s awareness products? (Duplicate 3)

Options
Intent Audiences
Google Signals
Bumper Ads
Custom Affinity

137. The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments.

According to Google research, what should you focus on to attract viewers?

Options
Offers and warranties
Framing and pacing
Colors and graphics
Text and voice-overs

138. Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer.

Which YouTube audience solution could Audra choose to reach these users?

Options
Determinant List
Program Candidate
Custom Affinity
Detailed Demographic

139. Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content.

What two other reasons can Lori provide for why users choose YouTube?

Options
Users can search for specific job opportunities.
Users can directly engage with the creators they care about.
Users can connect with a community.
Users can search for specific ads.

140. Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall.

What does breaking the fourth wall refer to when creating a bumper ad?

Options
Ads with less than a quarter of their time viewed
Ads that have no actors or subjects involved
Ads that offer four different types of discounts
Ads with a person speaking directly to the camera

141. Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience.

What’s the three-step process for creating a Customer Match audience?

Options
Upload data, match the data, and create audience lists
Create fields, file translation, and input customer roles
Parse data, format files, and create reports
Categorize inputs, distribute values, and assign traits

142. Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition.

Which bidding type would be best in this scenario?

Options
Target conversion share
Min cost-per-conversion
Target cost-per-conversion
Max Conversions

143. Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit.

Which two events trigger a store visit for TrueView for action?

Options
Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

144. Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively.

What are two other reasons that users choose YouTube?

Options
Users choose YouTube to engage with their favorite creators
Users choose YouTube to access a local cable provider.
Users choose YouTube to play games across platforms.
Users choose YouTube for rich and diverse content.

145. Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance.

How can Amy get the information she needs from YouTube Analytics?

Options
She can check the inbound social media report.
She can download the referrer category report.
She can download the traffic sources report.
She can review the sources tied to each click.

146. Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line.

Which Intent audience solution on YouTube should Myra select for this campaign?

Options
Customer Match and Similar Audiences
Consumer Direct and New audiences
Ideal Candidate and CRM audiences
General Purchase and Return audiences

147. Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling.

What’s the final recommendation contained in the ABCDs of YouTube?

Options
Determine what the viewer is interested in.
Start a dialog with the viewer based on the ad.
Direct clearly what you want the viewer to do.
Drive viewers to make decisions about a brand.

148. Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do.

Which recommendation did we leave out?

Options
Communicate with the viewer through third-party software.
Coordinate secondary marketing channels to follow-up.
Connect with the viewer through emotion and storytelling.
Create a connection by placing a cookie on their device.

149. Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results.

What other reason could jane give to convince her client to use YouTube?

Options
YouTube has the smallest number of advertisers in each vertical.
YouTube refunds advertising spend if no conversion goals are met.
YouTube offers the most engaged audience on the web.
YouTube campaigns require no optimization or management.

150. An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera.

What does Google recommend you avoid using in your bumper ad?

Options
Products, services, and domain
Text slides, subtitles, and voice-overs
Actors, animals, and comedy
Graphics, promotions, and music

151. Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision.

Which YouTube intent audience solution did Lou suggest to his client?

Options
Custom Intent audiences
Core Customer audiences
Life Events audiences
Buy Signal audiences

152. Jana is building new creatives for her YouTube campaign, following the ABCDS of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.

What recommendation from the ABCDS has she yet to implement?

Options
She’s yet to direct her viewers on the specific actions they should take after viewing.
She needs to create a domain username and password for Performance Planner.
She hasn’t created a website page to house the YouTube video on a separate server.
She hasn’t set up the billing for the account that contains the YouTube campaign.

153. Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building.

What are two other reason creators choose YouTube?

Options
YouTube creators can advertise job opportunities for potential applicants.
YouTube creators are given the freedom to express themselves.
YouTube creators can earn income by sharing ads alongside their content.
YouTube creators can use platform tools to build their own brand’s website.

154. Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign.

What are three reasons advertisers would choose YouTube audience solutions?

Options
Lower auction bidding, email lists, and social reports
Console usage, channel subscriptions, and data volume
Real-time data, powerful signals, and cross-device reach
Competitive analysis, refundable budgets, and email lists

155. Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign.

Which bidding type will Yvette have to use for her TrueView for action campaign?

Options
Target cost-per-view
Target cost-per-acquisition
Enhanced cost-per-click
Max Conversions

156. Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.

What are the two smart bidding options available in TrueView for action campaigns?

Options
Cost-per-thousand impression and Maximize Clicks
Max Conversions and target cost-per-acquisition
Target impression share and cost-per-view
Cost-per-click and target return on ad spend

157. Advertisers choose YouTube because it delivers proven results.

What are two additional reasons why advertisers choose YouTube?

Options
Has the world’s largest digital asset library
Offers audience engagement and attention
Offers audience insights and advanced tools to help create impactful campaigns
Offers effective Search ads for their audience

158. Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app.

Which elements build Sara’s Custom Affinity audience?

Options
App downloads, tours, website LAN, and app user permissions
Keywords, places, website URLs, and app downloads
Preferences, visits, website FTP, and total app updates
Calculations, returns, website SSL, and app store visits

159. What’s the best description of Affinity Audiences on YouTube?

Options
Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
Affinity Audiences on YouTube reach people based on their age, connections, and product count. ​
Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

160. When it comes to driving action, you should focus on audiences with the strongest level of intent.

Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

Options
In-Market Audiences
Similar Audiences
Custom Intent Audiences for YouTube
Remarketing or Customer Match

161. When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

Options
7 days
30 days
14 days
45 days

162. When your goal is driving action, you focus on audiences with the strongest level of intent.

Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search
People who’ve already engaged with your business, but didn’t convert when they had the chance
People who are actively researching your business and its specific products and/or services
People with a similar profile to the customers you currently target, or who frequent your business

Custom Intent Audiences for YouTube
In-Market Audiences
Remarketing or Customer Match
Similar Audiences

163. Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Options
Target cost-per-lead (tCPL)
Target cost-per-view (eCPV)
Target cost-per-click (CPC)
Target-cost-per-acquisition (tCPA)

164. Which data can you uncover by running a creative experiment using Brand Lift?

Options
Each ad’s impact on brand awareness, consideration, and ad recall
Customized delivery options, special placements, and ad values
Notes on each ad’s deficiencies and variants produced from results
Every ad’s conversion value, its rank among others, and drop rates

165. Which elements are used to build a Custom Affinity audience?

Options
Calculations, returns, website SSL, and app store visits
Preferences, visits, website FTP, and total app updates
App downloads, tours, website LAN, and app user permissions
Keywords, places, website URLs, and app downloads

166. Which is a key benefit of bumper ads? (Duplicate 1)

Options
They provide accurate signals.
They deliver maximum reach.
They produce detailed demographics.
They create accurate customer match.

167. Which is a key benefit of bumper ads? (Duplicate 2)

Options
They provide highly accurate real-time data.
They deliver comparable brand impact to TrueView for advertisers.
They can be purchased by CPD or CP.C
They’re most successful with computer-based viewers.

168. Which is a key benefit of TrueView discovery?

Options
It optimizes delivery to users who are most likely to buy.
It drives users to click a link or take action on an ad.
It helps advertisers maximize views.
It reaches users scrolling down the YouTube home page.

169. Which is a tip Google recommends to create an effective bumper ad?

Options
Leave the audio out of your ad.
Shorten an existing YouTube ad.
Include all your ideas in one ad.
Focus on a single, simple purpose.

170. Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location.

How can Google Shopping’s Local Inventory Ads help store owners meet this demand?

Options
Local inventory ads provide customers with alternative products that match the criteria.
Local inventory ads lets local shoppers know that the store has the items they’re looking for.
Local inventory ads direct shoppers to better prices for the same products in your ads.
Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers).

171. YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers.

What’s another benefit of using YouTube audience solutions?

Options
Lower budget cap
Cross-device reach
Free Google credits

172. Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out.

What third element of direct does the ABCDs of YouTube contain?

Options
Include two different language translations.
Edit the video ad to run in under five seconds.
Make the call-to-action audible and visible.
Re-purpose imagery and video assets.

173. By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers.

What are the three business outcomes YouTube, by design, delivers?

Options
Identity, recommendation, meaning
Listening, monitoring, following up
Awareness, consideration, action
Verification, confirmation, response

Thank you for reading “Google Ads Video Certification Exam Answers” on EarnCertificates.

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