Google Analytics Individual Qualification Exam Answers
1. What is not a benefit of using segments to analyze data?
Options
Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Compare behavior metrics for groups of users like Converters vs non Converters
Analyze users by single or multi-session conditions
2. What is the “Bounce Rate” in Google Analytics?
Options
Percentage of sessions in which a user exits from a homepage
Percentage of total site exits
Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period
3. When linking a Google Ads account to Google Analytics, what is not possible?
Options
Adjust keyword bids in Google Ads from Google Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
Import Analytics Goals and transactions into Google Ads as conversions
View Google Ads click and cost data next to site engagement data in Analytics
4. In Custom Reports, what must metrics and dimensions share in order to report accurately?
Options
Same view
Same scope
Same Custom Report
Same index
5. What report compares metrics based on user acquisition date over a series of weeks?
Options
User Explorer
Users Flow
Active Users
Cohort Analysis
6. What model represents the hierarchical structure of a Google Analytics account?
Options
Account > View > Property
Property > Account > View
Account > Property > View
View > Account > Property
7. Which user characteristic may NOT be used to change keyword bids in Google Ads?
Options
time of day
location
device
ad preference
8. What campaign parameter is not available by default in Google Analytics?
Options
utm_source
utm_medium
utm_adgroup
utm_content
9. What Remarketing audiences cannot be defined by default?
Options
Users who speak a particular language
Users who played a video on a website
Users who visited a physical store
Users who visited a specific page on a website
10. What report shows the percent of site traffic that visited previously?
Options
Referrals report
Frequency & Recency report
New vs Returning report
Sales Performance report
11. To increase the speed at which Google Analytics compiles reports, what action could be taken?
Options
Remove any filters on the view
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Apply an advanced filter to the report
12. Which reports indicate how traffic arrived at a website?
Options
Geo
Behavior
Demographics
All Traffic
13. What is a “secondary dimension” in Google Analytics?
Options
An additional report dimension for more specific analysis
An additional report metric for more specific analysis
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
14. Filters cannot perform what action on collected data?
Options
Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses
Include shopping preferences
Include data from specific subdomains
15. Which default traffic source dimensions does Google Analytics report for each website visitor?
Options
Source and Medium
Campaign and Ad Content
Campaign and Medium
Source and Campaign
16. View filters may be applied retroactively to any data that has been processed.
Options
True
False
17. When will Google Analytics be unable to identify sessions from the same user by default?
Options
When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same day
When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
18. What report provides data on how specific sections of a website performed?
Options
Top Events report
Frequency and Recency report
Location report
Content Drilldown report
19. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
Options
The Measurement Protocol
The Networking Protocol
Browser cookies
Data Import
20. What report identifies browsers that may have had problems with a website?
Options
The Source/Medium report
The New vs Returning report
The Browser & OS report
The Active Users report
21. What does assigning a value to a Google Analytics Goal enable?
Options
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Track real-time business revenue
Track actual revenue from conversions
22. To recognize users across different devices, what is required for User ID?
Options
Google Tag Manager
A new Analytics account for reporting
All of the above
Sign-in that generates and sets unique IDs
23. What feature is required to track customer search terms on a website?
Options
Site Search
Data Import
Enhanced Ecommerce
Search filters
24. What feature collects company-specific data such as Member Status?
Options
Custom Filter
Event Tracking
Custom Dimension
Custom Metric
25. Which three campaign parameters are recommended to manually track campaigns?
Options
Campaign, Content, and Term
Medium, Source, and Content
Medium, Source, and Campaign
Source, Content, and Term
26. What report shows a visual representation of user interactions on a website?
Options
Behavior Flow report
Treemaps report
Content Drilldown report
Landing Pages report
27. The default session timeout duration in Google Analytics is how many minutes?
Options
10
30
5
20
28. Auto-tagging is used to collect data from what kind of traffic?
Options
Social media traffic
Google Ads Campaign traffic
Website referral traffic
Social media traffic
29. What scope levels available for dimensions and metrics?
Options
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
30. What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Options
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”
31. What is not considered a default “medium” in Google Analytics?
Options
referral
cpc
organic
google
32. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
Options
As an interaction
As a click
As a bounce
As an event
33. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Options
Multi-Channel Funnel reports
Goals reports
Acquisition reports
Ecommerce reports
34. When the same default tracking code is installed on pages with different domains, what will result?
Options
Analytics will associate users and sessions with their respective domains
Analytics will associate users and sessions with a single domain
Analytics will send an alert about duplicate data collection
Analytics will not associate users and sessions with any domain
35. What is not a filter setting for data in views?
Options
Include
Exclude
Restore
Modify
36. What report shows which web pages get the most traffic and highest engagement?
Options
Frequency and Recency report
Active Users report
All Pages report
Engagement report
37. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Options
Active Users report
Cohort Analysis report
Users Flow report
User Explorer report
38. What scope applies to Custom Metrics?
Options
User
Hit
Session
Customer
39. Segments will not allow you to do what?
Options
Isolate and analyze data
Build custom Remarketing lists
Create subsets of sessions or users
Permanently alter data
40. To view accurate data in a Custom Report, what action should be avoided?
Options
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
41. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Options
Just after the opening <body> tag
Just before the closing </body> tag
Just after the opening <head> tag
Just before the closing </head> tag
42. To track users and sessions across multiple domains, what first must be set up?
Options
Ad Exchange Linking
Data Import
Cross-domain tracking
Google Ads Linking
43. For autotagging, what parameter does Google Ads include in the destination URL?
Options
urlid=
utm=
gclid=
adid=
44. Within how many days can a deleted view be restored?
Options
25
35
5
15
45. What criteria could not be used to create a Dynamic Remarketing audience?
Options
Users who viewed a homepage
Users who viewed a search result page on a website
Users who viewed product-detail pages
Users who returned an item they purchased
46. What criteria cannot be used to create a Custom Segment?
Options
Sequences of user actions
Dimensions
Metrics
Ad type
47. Once filters have been applied, what is the option to recover filtered data?
Options
Data may be recovered within 30 days
Filtered data is not recoverable
Data may be recovered within 10 days
Data may be recovered within 5 days
48. What report indicates the last page users viewed before leaving a website?
Options
All Pages report
Landing Pages report
Pages report
Exit Pages report
49. When does the tracking code send an event hit to Google Analytics?
Options
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
Every time a user adds an event to their calendar
50. What data is Google Analytics Goals unable to track?
Options
Making a purchase
Watching a video
Customer’s lifetime value
Signing up for a newsletter
51. What feature can join offline business systems data with online data collected by Google Analytics?
Options
User ID
Data import
Goal tracking
Google Ads Linking
52. What report indicates where users start or exit the conversion funnel?
Options
User Timings
Goal Flow
Cohort Analysis
Treemaps
53. Custom Dimensions can be used as what?
Options
Secondary dimensions in Custom Reports
Primary dimensions in Custom Reports
Secondary dimensions in Standard reports
All of the above
54. Views can include website data collected before the view was created
Options
TRUE
FALSE
55. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Options
Users who viewed a page on a website, then watched a video
Users who engaged in a social media or email campaign
Users who are female and have children
Users 25 to 34 years old who have their browser set to Spanish
56. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Options
Social network
Website referrals
Paid and organic search
Television commercials
57. What feature would be used to collect how many times users downloaded a product catalog?
Options
Calculated Metrics
Custom Report
Event Tracking
Custom Dimension
58. What data does Google Analytics prohibit collecting?
Options
Billing city
Personally identifable information
Purchase amount
Product SKU(s)
59. What data table display compares report metrics to the website average?
Options
Percentage
Pivot
Comparison
Performance
60. Which reports require the activation of Advertising Features?
Options
Real-time reports
Cohort Analysis reports
Demographics and Interests reports
Geo reports
61. What report shows the percentage of traffic that previously visited a website?
Options
All traffic > Referrals report
Behavior New vs returning report
Behavior > Frequency and Recency report
Interests > Affinity categories report
62. What cannot be collected by the default Analytics tracking code?
Options
Device and operating system
Browser language setting
Page visits
User’s favorite website
63. View filters are applied in what order?
Options
Creation date
Alphabetical order
Random order
Sequential order
64. What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Options
Session
Hit
Product
User
65. Google Analytics cannot collect data from which systems by default?
Options
Websites
Offline inventory database
Mobile devices
Online point-of-sale systems
66. What report indicates the pages of a website where users first arrived?
Options
All Pages report
Landing Pages report
Location report
Pages report
67. Which Goals are available in Google Analytics?
Options
Pageview, Event, Transaction, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Destination, Event, Pageview, Social
68. What is not a benefit of Google Analytics Remarketing?
Options
Allow customers to quickly reorder an item they have previously purchased
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets
69. What channel is not included in the default Channels report?
Options
Device
Organic Search
Direct
Display
70. What is not considered a “source” in Google Analytics by default?
Options
email
(direct)
google
com
71. What asset is used to build a remarketing list?
Options
Custom Segment
Custom Dimension
Custom Metric
Custom Report
72. What feature must be enabled to use Multi-Channel Funnels?
Options
Advertising Features
Goals or Ecommerce
Custom Dimensions
In-page Analytics
73. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
Options
/ordercomplete.php
/ordercomplete/index.html
/order/complete.php
/ordercomplete/thank_you.html
74. What type of Custom Report shows a static sortable table with rows of data?
Options
Map Overlay
Flat Table
Explorer
Pivot Table
75. Which parameters can be included with an event hit for reporting?
Options
Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Event, Category, Action, Label
Category, Action, Label, Value
76. When does a default Analytics session expire?
Options
After 30 minutes, regardless of user activity on a web page
When a user opens a new browser window
When a user is inactive on a web page for more than 30 minutes
At noon every day
77. What URL tag does AdWords add to the destination URL using autotagging?
Options
adid=
gclid=
urlid=
utm=
78. What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
Options
Multi-Channel Funnels
Channel Groupings
Attribution modeling
Conversion tracking
79. What is a “dimension” in Google Analytics?
Options
A comparison of data between two date ranges.
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A report that offers information about your audience.
80. Which kinds of hits does Google Analytics track?
Options
Event-tracking hit
Ecommerce-tracking hit
Page-tracking hit
All of the above
81. To recognize users across different devices, what feature must you enable?
Options
User ID
AdWords Linking
Audience Definitions
Attribution Models
82. What is a “metric” in Google Analytics?
Options
The numbers in a data set often paired with dimensions.
A segment of data separated out in a report for comparison.
A dimension that can help you analyze site performance.
The dates in your date range.
83. What feature is required to collect the number of comments users posted to a web page?
Options
Custom Metric
Custom Channel Groupings
Custom Dimension
Calculated Metric
84. What is used to create Smart Goals?
Options
Remarketing audience
Custom Reports
Machine-learning algorithms
Analytics Goals
85. Sharing a Custom Report will share the report configuration and data included in the report.
Options
FALSE
TRUE
86. If a web page visitor clears the Analytics cookie from their browser, what will occur?
Options
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected
All of the above
Analytics will set a new unique ID the next time a browser loads a tracked page
87. What would prevent data from appearing in a Custom Report?
Options
Too many metrics in a Custom Report
A filter that removes all the data
Too many dimensions in a Custom Report
Custom Report isn’t shared with users in the same view
88. What campaigns require manual tags on destination URLs for tracking?
Options
None of the above
Autotagged campaigns
Google Ads campaigns
Email campaigns
89. When does the Analytics tracking code send a pageview hit to Google Analytics?
Options
Every time a user loads a webpage with embedded tracking code
Every time a user clicks a video on a website
Every time a user adds an item to an online shopping cart
Every time a user searches on a website
90. What metric-dimension combination is not valid?
Options
Sessions / Source
Total Events / User Type
Time on Page / Device Category
Sessions / Bounce rate
91. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
Options
6
2
1
3
92. Sampling is applied to reports before segmentation.
Options
TRUE
FALSE
93. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Options
Second-to-last-click attribution
Assisted conversion
Primary conversion
Secondary conversion
94. A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
Options
True
False
95. How would a view filter be configured to include only users from Brazil and Argentina?
Options
Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil or Argentina
Filter 1: include Brazil > Filter 2: include Argentina
96. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
Options
FALSE
TRUE
97. Which report shows a visual representation of user interactions on your website?
Options
Treemaps report
Content Drilldown report
Behavior Flow report
Landing Pages report
98. Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?:
Options
time of day
device
location
ad preference
99. Auto-tagging is used to collect data from which kinds of traffic?
Options
Search engine traffic other than Google
Social media traffic
Google Ads Campaign traffic
Website referral traffic
100. What report shows which types of mobile devices visited a website?
Options
All Traffic > Source/Medium report
Site Content > Landing Page report
Mobile > Devices report
Technology > Network report
101. In Multi-Channel Funnel Reports, how are default conversions credited?
Options
First campaign, search, or ad
Second to last campaign, search, or ad
Last campaign, search, or ad
Equal credit along the conversion touchpoints
102. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Options
2
1
3
6
103. Which assets cannot be shared in the Solutions Gallery?
Options
Goals
Segments
Custom Dimensions
Custom reports
104. Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Options
Users who viewed product detail pages
Users who viewed your homepage
Users who returned an item they purchased
Users who viewed a search result page on your website
105. Filters let you include, exclude, or modify the data you collect in a view.
Options
True
False
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