How do incremental bids affect the display of your ad?
Options
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
Explanation
Incremental bids affect the display of your ad by increasing the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
Conclusion
This question is a part of Microsoft Advertising Certified Professional Exam. You can read all the right answers here : Bing Ads Accreditation Exam Answers
