Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling
If your ad has a high number of impressions, but a low click-through rate then making your copy more compelling will help increase your click-through rate.