Melissa has been running a Google App campaign with one ad group, and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Melissa has been running a Google App campaign with one ad group, and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Melissa has been running a Google App campaign with one ad group, and she’s looking to optimize the campaign by creating additional ad groups.

What should Melissa do next?

Options
Create a new campaign and ad group for each different theme.
Replace her existing ad group with a new one using a different theme.
Maintain one evergreen ad group, and use additional ad groups to explore different themes.
Maintain the same ad group, and introduce additional assets based on various different themes.

Explanation

Melissa has been running a Google App campaign with one ad group, and she’s looking to optimize the campaign by creating additional ad groups.
Melissa should do next that Maintain one evergreen ad group, and use additional ad groups to explore different themes.

Conclusion

This question is a part of Google Ads Apps Certification Exam. You can read all the right answers here : Google Ads Apps Certification Exam Answers.

Gaurav Kadam

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