Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?
Options
Broad match
Phrase match
Param 3
Negative keyword
Explanation
Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, Then Microsoft Advertising should select Negative Keyword.
Conclusion
This question is a part of Microsoft Advertising Certified Professional Exam. You can read all the right answers here : Bing Ads Accreditation Exam Answers