When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.
Options
Build user base and installs at scale.
Add campaigns that focus on higher-value installs by focusing on in-app actions.
Activate existing users with engagement campaigns.
Explanation
When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. The recommended order of occurrence is:
Build user base and installs at scale.
Add campaigns that focus on higher-value installs by focusing on in-app actions.
Activate existing users with engagement campaigns.
Conclusion
This question is a part of Google Ads Apps Certification Exam. You can read all the right answers here : Google Ads Apps Certification Exam Answers.
