What do you call words or phrases that trigger ads when they match a customer’s search query?

What do you call words or phrases that trigger ads when they match a customer’s search query?

What do you call words or phrases that trigger ads when they match a customer’s search query?

Options
Keywords
Targeting criteria
Ad group
None of the above

Explanation

Keywords trigger ads when they match a customer’s search query.

Conclusion

This question is a part of Microsoft Advertising Certified Professional Exam. You can read all the right answers here : Bing Ads Accreditation Exam Answers

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