You should investigate which of the following to uncover the cause of increased click volume (traffic)?
Options
Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above
Explanation
You should investigate Seasonal changes, such as an increase in online shopping during the holidays, Sales, discounts, or promotions, Recent news events and Changes to your ad headlines, text, or landing pages to uncover the cause of increased click volume (traffic).
Conclusion
This question is a part of Microsoft Advertising Certified Professional Exam. You can read all the right answers here : Bing Ads Accreditation Exam Answers